[HVAC Local SEO Case Study]
How A Heating & Air Conditioning Client Had To
Pause Their SEO Campaign Due To A
10x Increase in Organic Traffic & Leads
By James Johnson
10x
Increase in Organic traffic
Ranked 1st
For main keyword 'Southern Highlands Air Conditioning'
800%
Increase in calls & email leads
The Client
FRH Air Conditioning
A local heating and air conditioning company with 30+ years of experience based in the Southern Highlands region of New South Wales, Australia.
Why they approached us:
01
Relying on Referrals
Great reputation with multiple repeat customers, but needed a way to generate new business.
02
Small Online Presence
Only 2-5 visitors per day coming through organic search.
03
Launching New Services
With a strong foundation in Air Conditioning, FRH were looking to expand into the heating sector.
04
Unsure How to Rank Locally
FRH came to us with a young website which needed to rank for local search terms.
The Results
Over the course of 6 Months we increased daily organic visits from 2-5 per day up to 60 visits per day. This new traffic now generates 30+ email leads and 60+ inbound calls per month.
+300%
Increase in Impressions
+1000%
Increase in Clicks through Google
800%
Increase in calls & email leads
With the influx of new enquiries and calls, our client requested we 'slow down' our SEO work until they can hire more staff to service all of the new business coming their way. Check it out:
HOW WE DID IT
Competitor Analysis & Keyword Research
- Conducted a deep analysis to identify topics, trends and opportunities to rank.
- Local research to find out which service areas, towns and villages across the Southern Highlands had high search volume.
- Discovered industry-related topics and questions to cover in our content creation.
High Quality Content Creation
- Developed an internal linking strategy to direct link authority to important service pages for each location and service.
- Answered common FAQ's via the blog to attract relevant visitors, improve average session duration and pages per visit
- Overhauled all meta titles and meta descriptions to improve keyword coverage and click through rate across the site.
Establishing Site Authority
- Built high quality local, national and niche-relevant business citations and directory listings.
- Formulated a link-building strategy to drive relevant, powerful links to blog content and service pages.
- Found, reached out to, and wrote high-quality content for authoritative blogs in the HVAC industry.
- Discovered link gaps between key competitors to identify quick win opportunities.
- Negotiated with webmasters to secure guest post placements on high-quality industry blogs.
- Earned 2-5 links per month to consistently increase site trust, authority and referral traffic.
THE RESULTS
30-40 Organic Email Enquiries Each Month Through Contact Form
Position 1 for main keyword in both Map pack & SERP
380 Keywords Ranked in Google (with 46 on Page 1)
CLIENT FEEDBACK
Fancy Being Our Next Success Story?
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