From keyword research and seo strategy, to category page optimisation and link building; our driven ecommerce seo strategy is proven to increase the organic sales for your business. We understand that each seo campaign is different depending on the target audience of your brand and the platform your website is built on. However, there are a few core search engine optimisation techniques which are guaranteed to improve your organic presence for all ecommerce websites:
ECOMMERCE SEO SERVICES.
At SOAR Digital, we've got a passion for ecommerce SEO services; having implemented numerous successful SEO campaigns for various eCommerce websites across the UK. Our team of SEO experts will work together with you to get more ready to buy customers to your ecommerce store, which in turn will increase your conversion rate and increase sales.
What Services Does Our Ecommerce SEO Agency Provide?
Duplicate Content
Finding and resolving any duplicate content issues you may have across your site as a result of hundreds or even thousands of product pages or filtered category pages.
Canonical Code
Creating canonical code to make it easy for Google to understand which of your pages should rank for particular keywords.
Content Creation
We write high quality, SEO optimised content that not only ranks in the search engines, but also keeps your readers engaged.
Internal Links
Internally linking from product pages to their primary category pages within the content of the product description with relevant anchor text to build contextual relevance and improve dwell time.
Link Building
We earn high quality links to improve the overall authority of your website. Thus, making it easier to rank for competitive terms.
Monthly Reporting
We send a detailed report each month to show updates to your campaign such as keyword rankings, traffic and sales attributed to organic sources.
If you've not yet started implementing search engine optimisation as a part of your overall digital marketing strategy, then you're likely relying heavily on paid or social media. This means that you're essentially missing out on one of the biggest sources of ready to buy visitors that you can find online.
Customers are actively using organic search to find your products or services online and it's imperative that your brand is showing high in the search results for your target keywords.
This is where ecommerce SEO comes into play.
As an expert ecommerce seo agency, SOAR Digital will provide the necessary optimisations to increase your organic traffic and sales for your target audience. With our SEO team, we'll make sure that your business or brand is placed in poll position when your target customer is searching for your products online.
THE IMPORTANCE OF SEO FOR ECOMMERCE WEBSITES
Ecommerce SEO is one of the most competitive spaces within digital marketing and ecommerce stores due to the ever-increasing demand for online shopping.
Therefore, it's essential now more than ever to optimise your ecommerce store for search engines such as Google, Bing & Yahoo for sustained, long-term growth.
Our Ecommerce SEO Strategy
We Research Your Brand, Industry and Target Audience
We firstly need to understand the kind of content that your primary customer will consume online. What questions are they searching for? What are their pain points? How can we appeal to your customer at any part of the buyer journey?
These questions might initially sound like part of a larger digital marketing strategy but they absolutely play a vital role in discovering what your customers are looking for and how we can give the user exactly what they are looking for in the search engine.
We Implement Various Technical SEO Fixes On Your Store
This will very much depend on the platform that your store is built on. Much of ecommerce SEO is built from the ground up with various technical seo fixes that lay the foundations for your campaign. Technical fixes for a Shopify store will vary drastically from technical fixes that are required for say, Magento or WordPress.
We need to ensure that all of your product and category pages are easily discoverable by Google, whilst also ensuring there are no keyword cannibalisation issues or site-wide errors that are limiting your search traffic and overall ecommerce business growth.
We Delve Deep Into Keyword Research For Your Industry
In order to dominate organic search, it is absolutely essential that we identify your primary, secondary and tertiary keywords for your business. Here we consider all of the possible ways in which a customer might try to find your business or find information related to your products.
Our SEO team are experts at finding opportunities for growth by comparing your website and organic traffic with competitor sites.
We Write Quality SEO Content That Converts
Using the in-depth keyword research we will have an abundant source of topics to write about. The aim here is to provide Google with the best answer possible for any given query.
We use industry leading software to write seo focused content that is backed by scientific data. This takes out the guesswork involved in writing content that ranks.
We Reach Out To Relevant Websites In Your Industry To Earn Links
An integral part of any successful digital marketing strategy; link building plays such an important role in growing website traffic through building trust, authority and brand exposure.
Here, we find websites in your industry who might be interested in linking to your website. Perhaps they've linked to your competitors in the past or they write product reviews in your niche. In this instance we will find their name & email to reach out and earn a link from their website to yours.
WHAT OUR CLIENTS SAY.
WANT TO WORK WITH US?
We’ve helped countless businesses get more “ready to buy” visitors to their websites - we can do the same for you.
