This is the second of 10 completely free SEO audits that I'm filming for SOAR Digital to promote our SEO Services, so if you'd like me to do the same for you simply put your site in the comments or PM me as there's only a few slots left.
Hopefully, this will provide value to anyone else looking for tips to optimise their own site. 😄
In this video, we look at Michael's site, enerjyhub.com.
Here's a breakdown of what I found! 🤓
Technical:
✔️ Homepage only optimised for brand name
✔️ Pick main keyword ("supplier management software" gets searched 90/month in UK!) & optimise homepage for this + variations in H2 tags
✔️ 59% of pages missing H1 tags
✔️ 54% of pages missing meta description
✔️ No custom 404 page
On page:
✔️ Write 'How to' style articles to target customers at all stages of the buyer journey and direct them to sales pages
✔️ Add unique content to main pages such as Aerospace, Construction & Automotive
Off page:
✔️ Site is really lacking authority & links with a domain authority of just 2.8/100
✔️ Build relevant directory and citation links for added trust
✔️ Create informational resources to earn relevant links from relevant sites
UX:
✔️ Create pages for all menu items and link to them in navigation instead of using #
I hope this helps, if anyone else has anything to add please comment below! ⬇️
Thanks Michael submitting! 😊
See how we were able to scale a Shopify site with SEO by over 500% in 9 Months
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